“Your website is the lens through which your community perceives your value”
HOW TO SET/DEFINE CLEAR WEBSITE GOALS
As an entrepreneur you provide value through the experience you create online.
Having a fancy website is good however, providing a medium through which visitors can interact with your brand online is key while defining your website goals. Each customer’s reaction is solely based on how you present yourself online.
Your website’s singular goal is to increase the perception and value decisions of your customers while searching online.
You might have the best service within your community, but as modern consumer trends changes, your visitors may not experience this value while searching for your business online.
You have to deliver the right value that synchronizes with your online presence.
Most businesses are great in physical value but Google may not know this. Google only presents whoever is able to reflect the best value online, that’s why clearly understanding how to define your website goals are very important
So for new visitors searching online irrespective of your great values as a business, without a well-defined website goal, you keep losing quality leads to those who might not necessarily offer 10% of your value.
Use niche-based keywords
Protect your community when they go online searching for terms like “Best caterer near me ” or ” Top makeup artist near me” or ” Top ten graphics designers” your website should rank for the right keywords which then showcase you as a quality brand or business to patronize.
So as much as you invest in your physical equipment think of your website as well as digital equipment and should always remain flawless.
Right now most of your audience are actively searching for your service online and are interacting with various websites, googling about various businesses even before interacting with your service physically.
Most visitors are actively researching online we call this ( Google traffic) using various keywords, try using your business keywords and study your competition.
If you are into the catering business, try searching ‘best caterers near me ” or “Top restaurants”. Look at who’s ranking and compare it with yours based on the Google reviews on their website visitors will make decisions to visit them whether their food is good or not.
What experience do people have when searching for your business?
The goal of your website is to create the best possible experience when people are searching for your brand/business online, and your website is the tool to help you create the best experience online when they are searching.
Your website is not trying to convince or sell them what you do or why they need your services. Note, that your audience are already searching so your website is only to convince them that you are the best service provider to choose.
3 ways to stand out online with your website
1. Convert existing traffic into leads through a new website:
A new website with the right message, call to action, and the right technical experience, such as how fast your website loads makes it easier for users to navigate your website.
2. Convert your organic traffic:
Improving your keyword rank, if we have a keyword that generates lots of traffic we can make it better and as well rank for other keywords as well until we rank the best for all keywords relevant to our niche and by so improve our overall traffic. The number of clicks you get is based on your rank on the Google platform and how many people are searching with your keywords.
3. Observe the data and make the right changes.
Changes could be based on a new service or technology trend or a change in conversion, all these are data that could influence your traffic, hence we track and improve based on these changes.
If you would like to improve your website leads for the right goal in your business then remember it all begins with your website getting a steady flow of website visits and monthly lead generation.
Make sure your audience always perceives your business through your website as the most qualified.
Need a website that aligns with your business goals while generating a steady stream of qualified leads?
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Remember it all starts with your website.