10 Key Elements of Web Design for Small Business Owners in Lagos

10 Key Elements of Web Design for Small Business Owners in Lagos

 – An SEO Guide to Improving Your Website’s Performance and Attracting More Customers.


In today’s digital age, a website is a crucial part of any business’s marketing strategy. It serves as an online storefront that provides customers with a window into your business and helps you reach a wider audience. As a small business owner in Lagos, your website can be a powerful tool to attract new customers, establish credibility, and grow your business. In this article, we will discuss the key elements of web design that are essential for small business owners in Lagos.

  1. Mobile-Friendly Design

With the increasing use of mobile devices for browsing the internet, it is essential to have a website that is optimized for mobile devices. This means that your website should be easily accessible and user-friendly on smartphones and tablets. A mobile-friendly website ensures that your customers can browse your website on-the-go and easily find the information they need.

Google also gives priority to mobile-friendly websites in search engine results pages (SERPs), so having a mobile-friendly website will help you rank higher in search results, which is crucial for driving traffic to your website.

  1. Clear Navigation

Your website’s navigation should be clear and easy to use. Customers should be able to find what they are looking for quickly and easily. A well-designed navigation menu helps customers navigate through your website and find the information they need. It also helps search engines understand the structure of your website and index your content.

The navigation menu should be prominently displayed at the top of your website, with clear and concise labels for each page. It should also be consistent throughout your website, with the same menu appearing on every page.

  1. Professional Design

Your website’s design should reflect the professionalism and quality of your business. It should be visually appealing, easy to read, and consistent with your brand image. A professional website design helps to establish credibility and trust with your customers.

You can achieve a professional design by using a clean layout, high-quality images, and a consistent color scheme. Your website should also be easy to read, with clear and legible fonts. Avoid cluttering your website with too much information, as this can be overwhelming for customers.

  1. Quality Content

Your website’s content is one of the most important elements of your website. It should be high-quality, informative, and engaging. Your content should provide value to your customers and answer their questions. It should also be optimized for search engines, with relevant keywords and meta descriptions.

Your website’s content should also be updated regularly to keep your customers engaged and informed. This can include blog posts, news articles, and other types of content that are relevant to your business and industry.

  1. Calls to Action

Your website should have clear calls to action (CTAs) that encourage customers to take action. This can include signing up for a newsletter, making a purchase, or contacting you for more information. Your CTAs should be prominently displayed on your website and clearly communicate the benefits of taking action.

Your CTAs should also be strategically placed throughout your website, including on your homepage, product pages, and contact page. This helps to guide customers through the buying process and encourages them to take action.

  1. Contact Information

Your website should prominently display your contact information, including your phone number, email address, and physical address. This makes it easy for customers to contact you if they have any questions or concerns. It also helps to establish credibility and trust with your customers.

Your contact information should be displayed on every page of your website, preferably in the header or footer. You can also include a contact form on your website, which makes it easy for customers to send you a message directly from your website.

  1. Fast Loading Speed

Your website’s loading speed is crucial for providing a good user experience. Customers expect websites to load quickly, and a slow-loading website can lead to frustration and a poor user experience. It can also lead to a higher bounce rate, where visitors leave your website before it fully loads.

To ensure that your website loads quickly, you can optimize your images, minimize the use of plugins, and use a content delivery network (CDN) to serve your website’s content from a server closest to the user.

  1. Security

Security is essential for any website, especially for businesses that collect personal information from their customers. You should ensure that your website is secure by using a secure connection (HTTPS), keeping your software and plugins up to date, and using strong passwords.

You can also protect your website from attacks by using a firewall, limiting login attempts, and monitoring your website for suspicious activity.

  1. Social Media Integration

Social media is an important marketing tool for small businesses in Lagos. Your website should be integrated with your social media accounts, allowing customers to follow you on social media and share your content with their followers.

You can integrate social media into your website by including social media buttons on your website, displaying your social media feeds on your website, and encouraging customers to share your content on social media.

  1. Analytics and Tracking

Analytics and tracking are essential for understanding how customers are interacting with your website. You should use a web analytics tool such as Google Analytics to track website traffic, user behavior, and conversion rates.

This data can help you understand which pages are performing well, which pages need improvement, and where customers are dropping off in the buying process. You can use this information to make data-driven decisions to improve your website and increase conversions.


A well-designed website is essential for small business owners in Lagos. It helps to establish credibility, attract new customers, and grow your business. By incorporating the key elements of web design discussed in this article, you can create a website that is mobile-friendly, easy to navigate, professionally designed, and optimized for search engines. You can also use calls to action, display your contact information, ensure fast loading speeds, prioritize security, integrate social media, and use analytics and tracking to improve your website’s performance. With a well-designed website, you can stand out in a crowded market, attract new customers, and grow your business.


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A comprehensive SEO guide for small and medium-sized enterprises (SMEs) in 2023

A comprehensive SEO guide for small and medium-sized enterprises (SMEs) in 2023

What is SEO?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from search engines like Google.

Why is SEO important for SMEs?

SEO is important for SMEs because it can help them reach a wider audience and attract more qualified leads. With the right SEO strategies in place, SMEs can rank higher in search results, which can increase their visibility and credibility in the eyes of potential customers.

How to get started with SEO

To get started with SEO, it is important to first understand your target audience and the keywords that they are using to search for products or services like yours. You can use tools like Google’s Keyword Planner to help you identify relevant keywords and phrases.

Once you have a list of target keywords, you can start optimizing your website for those keywords. This can include updating your website’s content and meta tags to include those keywords, as well as building high-quality inbound links to your site.

On-page SEO to the rescue

Onpagge SEO to the rescue

On-page SEO refers to the optimization of individual web pages in order to rank higher in search engine results and earn more relevant traffic. On-page SEO includes optimizing the content of your web pages, as well as the HTML source code.

Here are a few key on-page SEO factors to consider:

  • Title tags: The title tag is the text that appears in the search results as the title of your page. It should be concise and include your target keywords.
  • Meta descriptions: The meta description is a brief summary of the content of your page
  • Headings: Headings help to structure the content of your page and can also be used to include target keywords.
  • Images: Including relevant images on your page and optimizing the file names and alt text for those images can help improve your SEO.
  • Internal linking: Internal linking, or linking to other pages on your website, can help search engines understand the structure and hierarchy of your site and can also help users navigate your site more easily.
  • URL structure: A clear and descriptive URL structure can help search engines understand the content of your page and can also make it easier for users to remember and share your URL.

Off-page SEO

Off-page SEO refers to optimization efforts that take place outside of your website, such as building inbound links from other websites. Inbound links, also known as backlinks, are links from other websites to your website. They can help improve your website’s visibility and credibility in the eyes of search engines.

Here are a few key off-page SEO strategies:

Link building: Link building is the process of acquiring inbound links from other websites. This can be done through a variety of methods, including guest blogging, creating shareable content, and participating in online communities.

Local SEO: Local SEO refers to the optimization of your website for local search results. This can include optimizing your website for local keywords

  • Mobile optimization: With the increasing number of searches being conducted on mobile devices, it is important to ensure that your website is mobile-friendly. This includes optimizing your website for different screen sizes and ensuring that it loads quickly on mobile devices.
  • Social media: Social media can be a powerful tool for driving traffic to your website and for building brand awareness. Make sure to regularly post relevant and engaging content on your social media channels and include links back to your website.
  • Analytics: Using tools like Google Analytics can help you track the performance of your website and identify areas for improvement. By analyzing data such as website traffic, conversion rates, and bounce rates, you can get a better understanding of how your website is performing and what changes you can make to improve your SEO.
  • Content marketing: Content marketing is the creation and promotion of valuable, relevant, and consistent content to attract and retain a clearly defined audience. Creating high-quality content that is relevant to your target audience can help improve your website’s visibility and credibility in the eyes of search engines.

I hope these tips are helpful for improving your SME’s SEO. If you have any further questions or need additional assistance, please don’t hesitate to leave a comment below.

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Your website is the lens through which your community perceives your value”

In this article, we will be looking at how to define your website goal.

Knowing how to define or set clear website goals are very important and must align with your business goals.

As an entrepreneur you provide value through the experience you create online.

Having a fancy website is good however, providing a medium through which visitors can interact with your brand online is key while defining your website goals. Each customer’s reaction is solely based on how you present yourself online.

Your website’s singular goal is to increase the perception and value decisions of your customers while searching online.

You might have the best service within your community, but as modern consumer trends changes, your visitors may not experience this value while searching for your business online.

You have to deliver the right value that synchronizes with your online presence.

Most businesses are great in physical value but Google may not know this. Google only presents whoever is able to reflect the best value online, that’s why clearly understanding how to define your website goals are very important

So for new visitors searching online irrespective of your great values as a business, without a well-defined website goal, you keep losing quality leads to those who might not necessarily offer 10% of your value.

Use niche-based keywords

Protect your community when they go online searching for terms like “Best caterer near me ” or ” Top makeup artist near me” or ” Top ten graphics designers” your website should rank for the right keywords which then showcase you as a quality brand or business to patronize.

So as much as you invest in your physical equipment think of your website as well as digital equipment and should always remain flawless.

Right now most of your audience are actively searching for your service online and are interacting with various websites, googling about various businesses even before interacting with your service physically.

Most visitors are actively researching online we call this ( Google traffic) using various keywords, try using your business keywords and study your competition.

If you are into the catering business, try searching ‘best caterers near me ” or “Top restaurants”. Look at who’s ranking and compare it with yours based on the Google reviews on their website visitors will make decisions to visit them whether their food is good or not.

What experience do people have when searching for your business?

The goal of your website is to create the best possible experience when people are searching for your brand/business online, and your website is the tool to help you create the best experience online when they are searching.

Your website is not trying to convince or sell them what you do or why they need your services. Note, that your audience are already searching so your website is only to convince them that you are the best service provider to choose.

3 ways to stand out online with your website

1. Convert existing traffic into leads through a new website:

A new website with the right message, call to action, and the right technical experience, such as how fast your website loads makes it easier for users to navigate your website.

2. Convert your organic traffic:

Improving your keyword rank, if we have a keyword that generates lots of traffic we can make it better and as well rank for other keywords as well until we rank the best for all keywords relevant to our niche and by so improve our overall traffic. The number of clicks you get is based on your rank on the Google platform and how many people are searching with your keywords.

3. Observe the data and make the right changes.

Changes could be based on a new service or technology trend or a change in conversion, all these are data that could influence your traffic, hence we track and improve based on these changes.

If you would like to improve your website leads for the right goal in your business then remember it all begins with your website getting a steady flow of website visits and monthly lead generation.

Make sure your audience always perceives your business through your website as the most qualified.

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Remember it all starts with your website.



Understanding landing pages vs websites and highly converting traffic are important to every business.

Before you can decide on what to change on your website for qualified leads, traffic, and high conversion rate we need to understand the fundamentals, Landing pages vs websites.

Our goal:

Is to first understand why some clicks convert and some don’t. To really understand this, we need to first understand the difference between inbound and outbound traffic.

Lead generation is not solely about driving traffic to your website. Yes! leads are important however, what gives the necessary clicks is the right alignment between web traffic and your message.

A good number of businesses online generate traffic but get no conversion from their Landing pages or websites.

A good thing to note is the type of traffic and where the traffic is coming from.

Inbound vs outbound traffic.

Inbound traffic are traffic from platforms like Google search, these types are generated when a consumer is actively searching for your service online through search, simply because they have a need and are aware of that need and are actively seeking the right service or solutions.

Outbound traffic are customers who are not searching for your service, we seek such consumers by going out to search for these consumers either through putting ads outside and people are invited to a specific page to take certain action through platforms like Facebook, ads, billboards, and mails.

So inbound traffic are from people actively searching for your service and linking to your website.

Outbound traffic are traffic responding to an ad directed to your landing pages or squeeze pages.

With inbound traffic the visitor’s lookout for your reputation online, reviews, and your overall brand. While outbound traffic are sold on your promotion. Leads from outbound traffic seek a different message different from inbound traffic, this messaging should be based on the logical sales journey whether inbound or outbound.

Visitors from inbound traffic seek to understand a different message, they ask questions about why they should consider your overall brand for their needs; with outbound traffic they seek to know why they should consider your offer or promoted service.

The purpose of your website is to appear in searches and show good reviews. Your website should seek actively to rank as No.1 within your niche.

Google AdWords is a good way to supplement inbound traffic.

“Not all leads are the same”. 

Understanding FB/GOOGLE ADS for lead generation.

A systematic way to improve your marketing campaign is through inbound marketing strategies such as a well-optimized website, SEO, and referrals.

For outbound traffic/leads a well-optimized landing page with an outbound lead generation strategy is the way to go.

Always understand your website is designed to get you inbound leads, making sure messages align with your traffic channel.

With outbound leads your strategy is different and in this case, your landing page must align with your ad copy.

Golden nugget 

Who is suggesting you don’t need a website is simply saying your outbound lead strategy is good enough for your business growth.

The issue with this strategy is you don’t have control over these platforms like FB ads. You can lose your lead generation channels and can change and affect your overall growth.

In summary, all quadrants of your lead generation strategy. ( Inbound and outbound) are important.

3 Steps to an effective online marketing campaign

  1. Define your leads and messaging accordingly.
  2. Gear towards an incremental measurable growth.
  3. Set a goal for your growth and use the appropriate overall to hit this goal for your business.

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3 key factors are necessary

  1. A well-optimized landing page
  2. A great copy that converts
  3. A consistent flow of traffic from a hungry audience

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