HOW TO DEFINE YOUR WEBSITE GOAL

HOW TO DEFINE YOUR WEBSITE GOAL

Your website is the lens through which your community perceives your value”

HOW TO SET/DEFINE CLEAR WEBSITE GOALS

As an entrepreneur you provide value through the experience you create online.

Having a fancy website is good however, providing a medium through which visitors can interact with your brand online is key while defining your website goals. Each customer’s reaction is solely based on how you present yourself online.

Your website’s singular goal is to increase the perception and value decisions of your customers while searching online.

You might have the best service within your community, but as modern consumer trends changes, your visitors may not experience this value while searching for your business online.

You have to deliver the right value that synchronizes with your online presence.

Most businesses are great in physical value but Google may not know this. Google only presents whoever is able to reflect the best value online, that’s why clearly understanding how to define your website goals are very important

So for new visitors searching online irrespective of your great values as a business, without a well-defined website goal, you keep losing quality leads to those who might not necessarily offer 10% of your value.

Use niche-based keywords

Protect your community when they go online searching for terms like “Best caterer near me ” or ” Top makeup artist near me” or ” Top ten graphics designers” your website should rank for the right keywords which then showcase you as a quality brand or business to patronize.

So as much as you invest in your physical equipment think of your website as well as digital equipment and should always remain flawless.

Right now most of your audience are actively searching for your service online and are interacting with various websites, googling about various businesses even before interacting with your service physically.

Most visitors are actively researching online we call this ( Google traffic) using various keywords, try using your business keywords and study your competition.

If you are into the catering business, try searching ‘best caterers near me ” or “Top restaurants”. Look at who’s ranking and compare it with yours based on the Google reviews on their website visitors will make decisions to visit them whether their food is good or not.

What experience do people have when searching for your business?

The goal of your website is to create the best possible experience when people are searching for your brand/business online, and your website is the tool to help you create the best experience online when they are searching.

Your website is not trying to convince or sell them what you do or why they need your services. Note, that your audience are already searching so your website is only to convince them that you are the best service provider to choose.

3 ways to stand out online with your website

1. Convert existing traffic into leads through a new website:

A new website with the right message, call to action, and the right technical experience, such as how fast your website loads makes it easier for users to navigate your website.

2. Convert your organic traffic:

Improving your keyword rank, if we have a keyword that generates lots of traffic we can make it better and as well rank for other keywords as well until we rank the best for all keywords relevant to our niche and by so improve our overall traffic. The number of clicks you get is based on your rank on the Google platform and how many people are searching with your keywords.

3. Observe the data and make the right changes.

Changes could be based on a new service or technology trend or a change in conversion, all these are data that could influence your traffic, hence we track and improve based on these changes.

If you would like to improve your website leads for the right goal in your business then remember it all begins with your website getting a steady flow of website visits and monthly lead generation.

Make sure your audience always perceives your business through your website as the most qualified.

Need a website that aligns with your business goals while generating a steady stream of qualified leads?

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Remember it all starts with your website.

LANDING PAGES VS WEBSITES

LANDING PAGES VS WEBSITES

Understanding landing pages vs websites and highly converting traffic are important to every business.

Before you can decide on what to change on your website for qualified leads, traffic, and high conversion rate we need to understand the fundamentals, Landing pages vs websites.

Our goal:

Is to first understand why some clicks convert and some don’t. To really understand this, we need to first understand the difference between inbound and outbound traffic.

Lead generation is not solely about driving traffic to your website. Yes! leads are important however, what gives the necessary clicks is the right alignment between web traffic and your message.

A good number of businesses online generate traffic but get no conversion from their Landing pages or websites.

A good thing to note is the type of traffic and where the traffic is coming from.

Inbound vs outbound traffic.

Inbound traffic are traffic from platforms like Google search, these types are generated when a consumer is actively searching for your service online through search, simply because they have a need and are aware of that need and are actively seeking the right service or solutions.

Outbound traffic are customers who are not searching for your service, we seek such consumers by going out to search for these consumers either through putting ads outside and people are invited to a specific page to take certain action through platforms like Facebook, ads, billboards, and mails.

So inbound traffic are from people actively searching for your service and linking to your website.

Outbound traffic are traffic responding to an ad directed to your landing pages or squeeze pages.

With inbound traffic the visitor’s lookout for your reputation online, reviews, and your overall brand. While outbound traffic are sold on your promotion. Leads from outbound traffic seek a different message different from inbound traffic, this messaging should be based on the logical sales journey whether inbound or outbound.

Visitors from inbound traffic seek to understand a different message, they ask questions about why they should consider your overall brand for their needs; with outbound traffic they seek to know why they should consider your offer or promoted service.

The purpose of your website is to appear in searches and show good reviews. Your website should seek actively to rank as No.1 within your niche.

Google AdWords is a good way to supplement inbound traffic.

“Not all leads are the same”. 

Understanding FB/GOOGLE ADS for lead generation.

A systematic way to improve your marketing campaign is through inbound marketing strategies such as a well-optimized website, SEO, and referrals.

For outbound traffic/leads a well-optimized landing page with an outbound lead generation strategy is the way to go.

Always understand your website is designed to get you inbound leads, making sure messages align with your traffic channel.

With outbound leads your strategy is different and in this case, your landing page must align with your ad copy.

Golden nugget 

Who is suggesting you don’t need a website is simply saying your outbound lead strategy is good enough for your business growth.

The issue with this strategy is you don’t have control over these platforms like FB ads. You can lose your lead generation channels and can change and affect your overall growth.

In summary, all quadrants of your lead generation strategy. ( Inbound and outbound) are important.

3 Steps to an effective online marketing campaign

  1. Define your leads and messaging accordingly.
  2. Gear towards an incremental measurable growth.
  3. Set a goal for your growth and use the appropriate overall to hit this goal for your business.

Looking to improve your sales online, with dedicated landing pages for your business or online store.

3 key factors are necessary

  1. A well-optimized landing page
  2. A great copy that converts
  3. A consistent flow of traffic from a hungry audience

Get started today by clicking on the link below to get your highly converting landing page set up for you.

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