10 Key Elements of Web Design for Small Business Owners in Lagos

10 Key Elements of Web Design for Small Business Owners in Lagos

 – An SEO Guide to Improving Your Website’s Performance and Attracting More Customers.


In today’s digital age, a website is a crucial part of any business’s marketing strategy. It serves as an online storefront that provides customers with a window into your business and helps you reach a wider audience. As a small business owner in Lagos, your website can be a powerful tool to attract new customers, establish credibility, and grow your business. In this article, we will discuss the key elements of web design that are essential for small business owners in Lagos.

  1. Mobile-Friendly Design

With the increasing use of mobile devices for browsing the internet, it is essential to have a website that is optimized for mobile devices. This means that your website should be easily accessible and user-friendly on smartphones and tablets. A mobile-friendly website ensures that your customers can browse your website on-the-go and easily find the information they need.

Google also gives priority to mobile-friendly websites in search engine results pages (SERPs), so having a mobile-friendly website will help you rank higher in search results, which is crucial for driving traffic to your website.

  1. Clear Navigation

Your website’s navigation should be clear and easy to use. Customers should be able to find what they are looking for quickly and easily. A well-designed navigation menu helps customers navigate through your website and find the information they need. It also helps search engines understand the structure of your website and index your content.

The navigation menu should be prominently displayed at the top of your website, with clear and concise labels for each page. It should also be consistent throughout your website, with the same menu appearing on every page.

  1. Professional Design

Your website’s design should reflect the professionalism and quality of your business. It should be visually appealing, easy to read, and consistent with your brand image. A professional website design helps to establish credibility and trust with your customers.

You can achieve a professional design by using a clean layout, high-quality images, and a consistent color scheme. Your website should also be easy to read, with clear and legible fonts. Avoid cluttering your website with too much information, as this can be overwhelming for customers.

  1. Quality Content

Your website’s content is one of the most important elements of your website. It should be high-quality, informative, and engaging. Your content should provide value to your customers and answer their questions. It should also be optimized for search engines, with relevant keywords and meta descriptions.

Your website’s content should also be updated regularly to keep your customers engaged and informed. This can include blog posts, news articles, and other types of content that are relevant to your business and industry.

  1. Calls to Action

Your website should have clear calls to action (CTAs) that encourage customers to take action. This can include signing up for a newsletter, making a purchase, or contacting you for more information. Your CTAs should be prominently displayed on your website and clearly communicate the benefits of taking action.

Your CTAs should also be strategically placed throughout your website, including on your homepage, product pages, and contact page. This helps to guide customers through the buying process and encourages them to take action.

  1. Contact Information

Your website should prominently display your contact information, including your phone number, email address, and physical address. This makes it easy for customers to contact you if they have any questions or concerns. It also helps to establish credibility and trust with your customers.

Your contact information should be displayed on every page of your website, preferably in the header or footer. You can also include a contact form on your website, which makes it easy for customers to send you a message directly from your website.

  1. Fast Loading Speed

Your website’s loading speed is crucial for providing a good user experience. Customers expect websites to load quickly, and a slow-loading website can lead to frustration and a poor user experience. It can also lead to a higher bounce rate, where visitors leave your website before it fully loads.

To ensure that your website loads quickly, you can optimize your images, minimize the use of plugins, and use a content delivery network (CDN) to serve your website’s content from a server closest to the user.

  1. Security

Security is essential for any website, especially for businesses that collect personal information from their customers. You should ensure that your website is secure by using a secure connection (HTTPS), keeping your software and plugins up to date, and using strong passwords.

You can also protect your website from attacks by using a firewall, limiting login attempts, and monitoring your website for suspicious activity.

  1. Social Media Integration

Social media is an important marketing tool for small businesses in Lagos. Your website should be integrated with your social media accounts, allowing customers to follow you on social media and share your content with their followers.

You can integrate social media into your website by including social media buttons on your website, displaying your social media feeds on your website, and encouraging customers to share your content on social media.

  1. Analytics and Tracking

Analytics and tracking are essential for understanding how customers are interacting with your website. You should use a web analytics tool such as Google Analytics to track website traffic, user behavior, and conversion rates.

This data can help you understand which pages are performing well, which pages need improvement, and where customers are dropping off in the buying process. You can use this information to make data-driven decisions to improve your website and increase conversions.


A well-designed website is essential for small business owners in Lagos. It helps to establish credibility, attract new customers, and grow your business. By incorporating the key elements of web design discussed in this article, you can create a website that is mobile-friendly, easy to navigate, professionally designed, and optimized for search engines. You can also use calls to action, display your contact information, ensure fast loading speeds, prioritize security, integrate social media, and use analytics and tracking to improve your website’s performance. With a well-designed website, you can stand out in a crowded market, attract new customers, and grow your business.


Get a business website today!

A comprehensive SEO guide for small and medium-sized enterprises (SMEs) in 2023

A comprehensive SEO guide for small and medium-sized enterprises (SMEs) in 2023

What is SEO?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from search engines like Google.

Why is SEO important for SMEs?

SEO is important for SMEs because it can help them reach a wider audience and attract more qualified leads. With the right SEO strategies in place, SMEs can rank higher in search results, which can increase their visibility and credibility in the eyes of potential customers.

How to get started with SEO

To get started with SEO, it is important to first understand your target audience and the keywords that they are using to search for products or services like yours. You can use tools like Google’s Keyword Planner to help you identify relevant keywords and phrases.

Once you have a list of target keywords, you can start optimizing your website for those keywords. This can include updating your website’s content and meta tags to include those keywords, as well as building high-quality inbound links to your site.

On-page SEO to the rescue

Onpagge SEO to the rescue

On-page SEO refers to the optimization of individual web pages in order to rank higher in search engine results and earn more relevant traffic. On-page SEO includes optimizing the content of your web pages, as well as the HTML source code.

Here are a few key on-page SEO factors to consider:

  • Title tags: The title tag is the text that appears in the search results as the title of your page. It should be concise and include your target keywords.
  • Meta descriptions: The meta description is a brief summary of the content of your page
  • Headings: Headings help to structure the content of your page and can also be used to include target keywords.
  • Images: Including relevant images on your page and optimizing the file names and alt text for those images can help improve your SEO.
  • Internal linking: Internal linking, or linking to other pages on your website, can help search engines understand the structure and hierarchy of your site and can also help users navigate your site more easily.
  • URL structure: A clear and descriptive URL structure can help search engines understand the content of your page and can also make it easier for users to remember and share your URL.

Off-page SEO

Off-page SEO refers to optimization efforts that take place outside of your website, such as building inbound links from other websites. Inbound links, also known as backlinks, are links from other websites to your website. They can help improve your website’s visibility and credibility in the eyes of search engines.

Here are a few key off-page SEO strategies:

Link building: Link building is the process of acquiring inbound links from other websites. This can be done through a variety of methods, including guest blogging, creating shareable content, and participating in online communities.

Local SEO: Local SEO refers to the optimization of your website for local search results. This can include optimizing your website for local keywords

  • Mobile optimization: With the increasing number of searches being conducted on mobile devices, it is important to ensure that your website is mobile-friendly. This includes optimizing your website for different screen sizes and ensuring that it loads quickly on mobile devices.
  • Social media: Social media can be a powerful tool for driving traffic to your website and for building brand awareness. Make sure to regularly post relevant and engaging content on your social media channels and include links back to your website.
  • Analytics: Using tools like Google Analytics can help you track the performance of your website and identify areas for improvement. By analyzing data such as website traffic, conversion rates, and bounce rates, you can get a better understanding of how your website is performing and what changes you can make to improve your SEO.
  • Content marketing: Content marketing is the creation and promotion of valuable, relevant, and consistent content to attract and retain a clearly defined audience. Creating high-quality content that is relevant to your target audience can help improve your website’s visibility and credibility in the eyes of search engines.

I hope these tips are helpful for improving your SME’s SEO. If you have any further questions or need additional assistance, please don’t hesitate to leave a comment below.

You can take advantage of our Swift Web development package today….get a dedicated professional webdeveloper today.

Learn more



Web design is a web development process for creating a website that focuses on aesthetic factors like layout, user interface, and other visual imagery in order to make the website more visually appealing and easy to use.   

This article contains in detail 9 easy steps on how to hire affordable web designers and where to find them; I will show you the various methods and ways on how to hire affordable web designers. With this article, you can easily hire a web designer who is fit, capable, and reliable when it comes to exceptional web design projects.

This article guides your path in hiring affordable web designers and gives you some specific direction on how to hire right and avoid online scammers who are only interested in the money and not doing a perfect job. 

If you decide to hire a professional web designer for the purpose of building and launching your website, your next challenge is to find the right designer or firm that is a good match for your business and can deliver your site on spec, in time, and falls within your budget.

This simply means when you wish to hire a professional web designer for your website creation and launching, you need to be very careful and cautious of the kind of professional or firm you get to avoid stories that touch.

A search online brings out various results for the term ‘web designer‘,  ‘freelancers’, ‘Web agencies’, and ‘websites developer’ which are all competing for public attention, eager to showcase their works and experiences to the public.

Where to find affordable web designers?

One great place I have utilized for my web projects and to help other clients scale fast is Fiverr

Fiverr is a growing platform for all kinds of services. As you can tell by its name. They have a large website development section for all kinds of website systems like WordPress and even website builders like Wix and Squarespace.

Almost by default, you will easily find freelancers from countries like Pakistan, Bangladesh, or India, who can offer affordable services at a lower price. Fiverr has a star rating system so you can check the satisfaction of previous buyers.  before hiring.

If you would like to start off your website project then use the link below to find affordable web designers

Hire affordable webdesigners from fiverr

Let’s dive into the 9 easy steps on how to hire affordable web designers. 


Step 1: Know what you want and what you want to do; understand what you are looking for 

Step 2: Start with a Web designer brief;

Step 3: Decide what type of designer you need; search for a designer, and check if they possess the appropriate skill sets 

Step 4: Check out the designer’s Web design portfolios, examine the portfolio closely; take a long hard look at the Portfolios and reviews

Step 5: Ask for checks and references, contact previous/past clients 

Step 6: Have a realistic budget and know what you can expect to pay; negotiate fees and pricing 

Step 7: Gather a list of potential Web designers to hire; ascertain whether the designer can meet your deadline before he begins work 

Step 8: Choose the best designer for your project 

Step 9: Negotiate a contract 

These steps are very important when hiring affordable web designers from Fiverr; with the aid of these steps, you can surely hire different web designers that are affordable without any stress from Fiverr. This article has simplified everything you need to know about hiring a web designer. 

Click the button below to hire an affordable web designer.



Web design refers to the creation of websites that are displayed on the internet; As a matter of fact, it is also described as a web development process for creating a website that has its goal on aesthetic factors like user interface, layout and other visual tools for the purpose of creating websites that are easy, simple to use and also visually appealing.

It is worth noting that web development is the work involved in growing websites for the Internet (World Wide Web) or an intranet(a private network).

In this article, we shall be looking at the top web design companies in Nigeria. Additionally this article explains in detail the 7 top companies that specialize in web development. We also look into the companies that can create and recreate sustainable websites. This article gives the location, name, emails etc of these 7 most famous web design companies in Nigeria. 

What is Web design?

Web design refers to the user experience aspects of website development rather than software development. It also makes use of various programs and tools in order to achieve its intended goals, tools such as Photoshop, Dreamweaver etc. The strength of web development is that there is a high possibility for it to range from a simple single static page of plain text to complex web applications, social network services, electronic businesses etc.

Initially, web design was strictly focused on designing websites for desktop browsers, as time went on and technology advanced, design for mobile, and tablet browsers has become ever-increasingly important. 

On this note, it is important to note that there are companies with great speciality and excellence in web design/web development; these companies help in creating your designs, content and tools required for website development, they also help in the website development process. 


  • Imagine Tech Limited
  • DPX Digital
  • OptimizeSEO
  • Simtech Creative
  • Tech O’Clock 
  • Aggital Works 
  • Dient Web
  • VIS Nigeria 

Imagine Tech Limited


Imagine Tech Limited is one of the leading Nigerian website design companies. They are a team of professionals with amazing digital expertise, to help business owners develop affordable custom websites, with unique SEO strategies to rank on google’s SRP with the right keywords. Futhermore, they also offer various services such as:

  1. High-performance Website Hosting
  2. Digital Marketing
  3. Funnel Automation
  4. Branding
  5. Copy Writing and
  6. Domain Registration


44, Ogunlana drive 

Off Masha Road, Surulere.





DPX Digital:


 DPX Digital is a Nigeria based digital company offering website design, digital marketing, SEO and branding services to clients worldwide. Their focus is on creating functional, engaging and beautiful websites, deploying cutting-edge tech and strategies to elevate various clients’ brand perceptions. 


Adeyemo Alakija Street, Lagos





OptimizeSEO offers professional website design and SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings — even when it comes to highly competitive keywords. 


32 Ada-George Road, Port Harcourt, Nigeria

Port Harcourt 562431




Simtech Creative 


Simtech Creative visionary brands translate insights and ideas into branding, website design and digital marketing that wins people’s hearts and moves businesses forward.


Naomi Shopping Mall, 7 Airport Road By Airport Junction, Effurun

Benin City 330102




Tech O’Clock 


Tech O’Clock is not just a digital marketing company; they are a strategic partner for brands who see digital marketing as an opportunity, not just an expense. They help in boosting businesses 10x faster. 


66, Old Otta Road

Lagos 100005




Aggital Works 


Aggital works contain a team of young, professional and creative experts in business, to drive creative improvements for the digital age. A Web Development & Digital Design Agency with global capabilities across the globe. 


5 Osabomeh Close, Olokonla bus stop, after Lagos Business School (LBS). Lekki Epe Expressway. Lagos, Nigeria.

Ajah 110001




Dient Web


This is a web design company with the right expertise for your business needs. They 

Provide top-notch corporate and e-commerce web design services to individuals, businesses, and organizations.


White House, Segandogo Street

Ajah 105101




VIS Nigeria 


VIS Nigeria brand design & strategy services enable you to grow your business with clarity and ease, ensuring your business cuts through the noise and delivers a clear message with a consistent visual style that is goal-focused.


Block A3 Suite 8/9 Commerce Plaza Area 1, 900241, Abuja.



These are the 7 most famous web design companies in Nigeria, these companies are ranked according to their delivery, result-oriented projects,  uniqueness, professionalism, high level of demand etc. In order to get a professional website developer and maintenance, do visit the following companies stated above according to their ranking.

For an effective web solution for your brand and business, visit Imagine. today for exclusive offers today.



If you are looking to choose the right domain name for your business or brand, then this article will guide you on the pros and cons to look out for before choosing one.

As a new business or if you have never had a website before you must have asked “how do I choose the right domain name?” or “what domain name should I choose for my business?”

In this article we are going to be looking at:

  1. Why choose a specific domain vs SEO
  2. Understanding how Google thinks of your domain and your entire website
  3. Choosing a keyword vs branded domain name
  4. How to get a domain name

Why choose a specific domain vs SEO

Your domain name is the address of your website, this is how people find you online, it also tells Google or whatever search engine the specific address of your website.

When anyone needs to find your website online through a google search, your domain name is where google sends them to when they try to find you online.

Understanding How Google Thinks Of Your Domain And Your Entire Website

Domain name and SEO

Your domain name is WHERE you are, while your website is WHO you are.

If your website doesn’t have a proper SEO done, this simply means when people or visitors generally search for your business, that is: WHO you are online, using specific keywords such as “Best caterer in Lagos” or ”Top caterer near me” related to what you do or what your brand is about and your domain name or website doesn’t pop up, this simply means  Google doesn’t have enough information to help show your website as a credible or worthy business or brand to your visitors.

So irrespective of your website domain name, google cant showcase what you do to those who are searching, the first thing to do is to get a domain name for your brand online.

Choosing A Keyword Vs Branded Domain Name

Keyword-based Domain Hack for SEO

A shortcut to hacking the Google SEO is to use a keyword-based domain

For example: if you are new and you use a keyword-based domain name such as “Naijacaterer.com” or “Lagoscaterer.com” because this is a keyword-based domain name, Google will begin to rank your website top for all searches related to the top caterer in Lagos or Naija or even Nigeria.

This is simply you telling google that WHERE you are is also WHO you are

The benefits of using keyword-based domain names are:

  1. It gives your brand a quick SEO boost
  2. Instant ranking
  3. Your competition can’t use this domain and by so doing you get an edge above your competition
  4. Consumers see you as a bigger brand within your locality, as they feel a Top Lagos brand is definitely is a big brand

Cons of using keyword-based domain

  1. It could be a longer name for a brand, for example, a brand with the domain name “Topcatererinlagos.com” or “Bestrealestateinnigeria.com” these are quite long for visitors to remember and also affects your overall brand. Also, this could lead to longer email addresses for your email: [email protected] or [email protected]
  2. It also keeps your offers restricted, in the nearest future you might want to expand your product offering, but your domain name is focused on one product or service you offer hence, you won’t be able to rank for additional products you might want to offer with the same domain name.

It’s good to also mention that using the keyword-based domain sometimes as an SEO hack makes a lot of businesses focus less on website SEO, however, website SEO is more important than keyword-based domain.

When a brand works on their SEO by ranking for keywords in your domain, they would eventually rank higher than you, so a little heads up for you: never focus only on keyword-based SEO if you are considering using one.

How To Get A Domain Name For Your Business or Brand

Remember it all starts with your website, if you are a business owner looking to buy a domain name Blue host is one of the best domain name providers with feature-rich hosting services and excellent customer service to guide and support you.

Looking to increase sales and grow your leads?

Start with a professional website today, click the link below to grab the SWIFT web design offer.

How to find a good web designer/web design agency in Lagos.

How to find a good web designer/web design agency in Lagos.

Finding a good web designer/web design agency shouldn’t be difficult…here are great tips on how to find a good web designer/web design agency in Lagos.

There are many agencies and freelancers that specialize in web services in Lagos. However, there are certain traits that make up a good web designer and a good web design agency. These traits differentiate them from the average designers, who are quick to take cash without an understanding of your project. Listed below are some traits I have noted across a few web experts while engaging their services this traits will also help you to find a good web designer/web design agency in Lagos:

1. Listening skills: – An important traits of good web designers which distinguishes them, is the ability to listen to clients needs. Designing a project is good but making sure it meets the business goal, and making valuable input is important.

2. Communication skills: – A good web designer/web agency must always communicate effectively with their team regarding a particular project or task. They should be able to express your objective clearly to other members on their team where necessary.

3. Experience: – Good webdesigners have vast knowledge in website designs, style, and layout which should reflect across your brand. They are able to implement them, by building responsive pages with different design tools like: Adobe Photoshop, JavaScript, CSS, etc.

4. Flexibility: – Good web designers should have the ability to integrate with a client’s existing project, aligning them with new objectives. A flexible designer with quality integration skill is often regarded as well experienced.

The above listed traits can serve as a guideline while seeking a good web designer/web design agency in Lagos.



In our world, today where we have lots of web designers, finding a good one may seem stressful, but it’s worth the stress if you are able to get a good one or even the best web designer.

For a functional website, it’s advisable you find a web designer that can align your website to your business goals.

Here are 11 extra tips to help you find a good web designer/web design agency in Lagos.

1. Budget: The first thing is to set up a budget for the kind of website you want. This help to know what kind of web designer or agency to consider while seeking for a good one. The size of your budget will help you determine what level of website you can afford and where you can locate one that fits right in.

2. Picking the right team: – The web design industry is saturated and the rate of competition is high. So as a business owner seek for a good web designer or agency that fits your project.  I advise you to look for an agency that specializes in full web design service which includes; SEO, PPC Ad, email marketing, etc. if your design will cut across digital marketing as well. Selecting a full web design service agency is the best, however, they are most times more expensive compared to those who offer just web design services alone.

3. Portfolio/Collection: – When looking for a good web designer or agency, look at their portfolio aswell, be sure this aligns with your website objective. Even if previous portfolios are not similar to yours, looking at their portfolio will help you make the right choice.

4. Reviews: – Check out reviews from clients, by doing this it gives you an insight into what kind of services are rendered by the agency or the web designer. This helps in your decision-making. A web design agency with good reviews, shows they are a good web design agency to work with.

5. Cost: – After you set up your budget it’s advisable you look out for their price to know if it’s within the range of your budget. Obviously, you would want to go for a web designer or agency you can afford, as much as you would love to work with one that understand your project requirement, make sure its also within the right cost for you.

  Take note! There are no fixed price for a website, it all depends on what you need for your site, this determines how high or low the cost will be.

You can contact a web design agency or company to get their price based on your request.

6. Fix a schedule for your design process: – If you are not familiar with the web design creation process or you are not into the world of tech, ask questions about the process by having an interview with a web designer or agency. A good web designer or agency should take their time to explain in detail all about the process before coming up with a website that suits your business model.

7. Request for Reference: – You can ask for a reference within the agency, they will relate directly and give you an idea on the kind of design you want done, and also give you an insight on the web designer you plan to work with.

8. Search for Multiple Web Designers: – During your search do not feel pressured to rely on only one type of web designer or agency. Explore others then pick the one that best suits your project based on your budget and quality of service.

9. Website requirements: – Create a list of the requirements you want in your website, such as; the number of landing pages, support for blog, contact information, social media integration, live chat, etc. 

10. Website Speed: – The faster the speed of your website the more visitors you get, which in turn determines the number of conversions from page visits. Therefore when exploring for web designers make sure your website loads as fast as possible.

11. Responsive Web Design: – This means your website should display properly on desktop layouts, mobile phones, and tablets, it shouldn’t be restricted to only laptops or desktops alone. Your website should be readable and responsive when operated across all screen sizes.

In conclusion, investing in a good website would help deliver on your marketing goals. It is important you find a good web designer or agency that understands your business objectives and goals.

To attract the right visitors to your webpage and keep them engaged, then you must be willing to invest in the right tools and web design agency.

At “IMAGINE TECH LIMITED” Africa’s leading digital agency, with experienced web and SEO professionals, we help businesses improve their marketing campaigns.

Our team of professional web developers have helped businesses create websites with responsive layout at budget-friendly rates and also align them with a blueprint for meeting their business goals through their websites.

Ready to start your next web project, schedule a free live consultation with our web expert today.