Understanding landing pages vs websites and highly converting traffic are important to every business.
Before you can decide on what to change on your website for qualified leads, traffic, and high conversion rate we need to understand the fundamentals, Landing pages vs websites.
Is to first understand why some clicks convert and some don’t. To really understand this, we need to first understand the difference between inbound and outbound traffic.
Lead generation is not solely about driving traffic to your website. Yes! leads are important however, what gives the necessary clicks is the right alignment between web traffic and your message.
A good number of businesses online generate traffic but get no conversion from their Landing pages or websites.
A good thing to note is the type of traffic and where the traffic is coming from.
Inbound vs outbound traffic.
Inbound traffic are traffic from platforms like Google search, these types are generated when a consumer is actively searching for your service online through search, simply because they have a need and are aware of that need and are actively seeking the right service or solutions.
Outbound traffic are customers who are not searching for your service, we seek such consumers by going out to search for these consumers either through putting ads outside and people are invited to a specific page to take certain action through platforms like Facebook, ads, billboards, and mails.
So inbound traffic are from people actively searching for your service and linking to your website.
Outbound traffic are traffic responding to an ad directed to your landing pages or squeeze pages.
With inbound traffic the visitor’s lookout for your reputation online, reviews, and your overall brand. While outbound traffic are sold on your promotion. Leads from outbound traffic seek a different message different from inbound traffic, this messaging should be based on the logical sales journey whether inbound or outbound.
Visitors from inbound traffic seek to understand a different message, they ask questions about why they should consider your overall brand for their needs; with outbound traffic they seek to know why they should consider your offer or promoted service.
The purpose of your website is to appear in searches and show good reviews. Your website should seek actively to rank as No.1 within your niche.
Google AdWords is a good way to supplement inbound traffic.
“Not all leads are the same”.
Understanding FB/GOOGLE ADS for lead generation.
A systematic way to improve your marketing campaign is through inbound marketing strategies such as a well-optimized website, SEO, and referrals.
For outbound traffic/leads a well-optimized landing page with an outbound lead generation strategy is the way to go.
Always understand your website is designed to get you inbound leads, making sure messages align with your traffic channel.
With outbound leads your strategy is different and in this case, your landing page must align with your ad copy.
Who is suggesting you don’t need a website is simply saying your outbound lead strategy is good enough for your business growth.
The issue with this strategy is you don’t have control over these platforms like FB ads. You can lose your lead generation channels and can change and affect your overall growth.
In summary, all quadrants of your lead generation strategy. ( Inbound and outbound) are important.
3 Steps to an effective online marketing campaign
- Define your leads and messaging accordingly.
- Gear towards an incremental measurable growth.
- Set a goal for your growth and use the appropriate overall to hit this goal for your business.
Looking to improve your sales online, with dedicated landing pages for your business or online store.
3 key factors are necessary
- A well-optimized landing page
- A great copy that converts
- A consistent flow of traffic from a hungry audience
Get started today by clicking on the link below to get your highly converting landing page set up for you.